[cs_content][cs_section bg_color=”rgb(136, 134, 134)” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column bg_color=”rgb(136, 134, 134)” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ class=”cs-ta-center” style=”padding: 0px;”][x_video_embed no_container=”true” type=”16:9″][/x_video_embed][cs_text class=”cs-ta-center”]Many across the Arab world use the fully ripened fruit of the luffa genus of vegetables, of the cucumber family, as a soap sponge. But more than a decade ago, retired copywriter and editor Ibrahim Alfar, of Amman, Jordan, began exploring the application of luffa in other ways.
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